By platform
Link in bio for YouTube
YouTube gives you more link space than anywhere else, and buries most of it. One slot is prominent; the rest need a click to reach.
How the link works on YouTube
- 1Channel customisation → Basic info → Links. The first one can be shown on your banner, which is the prominent slot.
- 2Description links work per video and stay with that video forever — good for something specific, bad for something you will replace.
- 3Pinned comments are the fastest thing to change and the easiest for viewers to miss.
Why a page beats a single link
A description link ages with the video. Pointing the banner slot and your descriptions at one page means updating the page, not editing a back catalogue every time an offer changes.
Questions people ask first
Should I link a page or the product directly?
For a video about one specific thing, link the thing. For the channel banner and older videos, link the page — it is the one that stays correct.
Do links in descriptions affect the algorithm?
Not in any way YouTube documents. What does matter is people leaving and coming back, which argues for a page that loads fast and gets to the point.
Start free, sell when you are ready
The free page takes a minute and never expires. Selling costs $12 a month and 0% of what you make.