By platform
Link in bio for TikTok
TikTok gives you one website field on your profile. Getting to it depends on your account type, and the rules have changed more than once.
How the link works on TikTok
- 1Profile → Edit profile → Website. It is a mobile-app setting; the desktop editor does not always show it.
- 2Access has differed between personal and business accounts, and TikTok has changed the requirements over time. Rather than repeat a threshold that may be stale, check whether the Website field appears in your Edit profile — that is the only current answer.
- 3Links in captions and comments are not clickable, so the profile field is the whole surface.
Why a page beats a single link
TikTok traffic arrives in bursts around one video. If your link points at whatever you were promoting last month, that burst lands on the wrong thing. A page you can reorder in seconds is worth more here than anywhere else.
Questions people ask first
The Website field is not showing. Why?
It depends on your account type and on rules TikTok has changed repeatedly. Switching to a business account has historically been the reliable route — and it is worth checking TikTok’s own help pages rather than a blog post, this one included, for what applies today.
Can I put a page with several products behind it?
Yes, and it usually beats a single product link: viewers arriving from one video often want the thing next to what you showed.
Start free, sell when you are ready
The free page takes a minute and never expires. Selling costs $12 a month and 0% of what you make.