By platform
Link in bio for Instagram
Instagram gives you one clickable field on your profile. Everything you want people to do has to fit behind it.
How the link works on Instagram
- 1Edit profile → Links. The URL you put there is the clickable one under your bio.
- 2Link stickers in Stories add another entry point, but they disappear with the story — the profile link is the permanent one.
- 3Captions are not clickable. "Link in bio" exists as a phrase precisely because of that.
Why a page beats a single link
A single destination wastes the link the moment you post about something else. A bio page keeps the URL stable while what is behind it changes — and, if you sell, puts the offer above the links instead of after them.
Questions people ask first
Does a link page hurt reach?
Instagram does not rank your profile on where your link points. What does affect results is whether people find what they were promised in the caption — which is an argument for a page that shows it immediately, not for fewer links.
Can I sell without sending people off Instagram?
Not really — checkout happens on the web either way. What you can do is make the trip short: one tap to the page, one tap to buy.
Start free, sell when you are ready
The free page takes a minute and never expires. Selling costs $12 a month and 0% of what you make.